You Gotta Be You!
Tuesday, January 6th, 2009“Be yourself. No one can ever tell you you’re doing it wrong.” ~ Anonymous
It seems strange to talk about being “authentic.” What could be more natural than being yourself? But it’s harder than you think. Who are you to your clients, your boss, your spouse or partner, your children, your friends, your banker? Are you the same way with all of them? Of course not. So how do you know you’re being your true self when communicating?
Even as you adapt your speaking and writing style to fit the relationship and the environment, there are some basic principles that help you show up authentically each time:
1. Use your own words. I’m amazed when clients ask if it’s OK to reprint someone else’s article in their newsletter. To which I respond: why promote someone else’s voice? No one can express things the same way you can. You are unique and will attract your ideal clients (or jobs or relationships) when you say things in your own words. While some people are naturally better communicators than others, far too many would-be writers and speakers have been thwarted early on by an overzealous teacher with a red pen.
To break through this, take a blank piece of paper and a pen (or a digital recorder) and just start putting down whatever’s on your mind! See and hear your own thoughts, without editing or judging, and you’ll be surprised that you know more (and sound better) than you think you do!
2. Let your personality shine. I once worked for an engineering and construction firm—a field not known for creativity and personal expression. Yet there I met some of the most vibrant, colorful, outspoken professionals imaginable. They were the people who got promoted, won the contracts, and shaped the culture. While the company employed thousands of competent and talented people, those who stood out were able to communicate their expertise in a memorable way.
So take a risk and be willing to let your personality, sense of humor, and unique experiences color your communication, and see how it changes your interactions for the better!
3. Be specific and clear. One of the hardest things about communicating is getting your meaning across clearly and succinctly. Some of this is skill, but a lot is letting go of words you think you should be using because it’s the norm, or your industry’s jargon, or it sounds good even if the meaning is vague. These habits are also a way to hide your personality. People hesitant to communicate authentically often resort to:
Passive language — “The task was completed to satisfaction” instead of “You did a great job!” Use words that directly connect to someone, person to person. Build this habit and you’ll find people responding more positively to you, and completing even more tasks to your satisfaction!
Avoiding the word “I” — Have you ever heard someone say something like “You know, when you’re trying to get to work on time but someone cuts you off and you get really mad and it ruins your whole day?” When what they really mean is, “Someone cut me off in traffic this morning and I’m in a bad mood!” Own your thoughts, own your experiences. After all, they’re the only things that are truly, uniquely yours.
Abstract concepts or generalities — It’s tempting to talk in generalities, especially when your message has emotional content. So a person might say “Sometimes relationships can be challenging when things aren’t communicated clearly,” instead of “I don’t understand what you want. Please tell me what you need.” Speaking or writing directly may not always be easy, but it will let people know where you stand, save you time, and spare everyone confusion.
4. Be a storyteller. Whether you’re imparting knowledge, motivating action, or simply entertaining, don’t underestimate the power of the story, particularly if it’s your own. Use examples, case studies, anecdotes, cautionary tales. Stories help you build rapport, make your points easier to remember, and create an emotional connection with your audience that inspires them to action.
5. Show all your sides. Take a risk and be a bit vulnerable with your audience. People may admire heroes, but they genuinely like people who come across as human. This doesn’t mean you have to admit every mistake or air your dirty laundry, but appropriately sharing challenges and lessons learned; using self-deprecating humor, and relating emotions and beliefs help your listeners and readers connect with you.
So the next time you sit down to write, get up and talk, or just stand around chatting with someone, think to yourself: How do I want to come across? Do my words reflect who I really am? I challenge you to take a risk and put more of yourself in your message, and notice how people become more into you!



